The TV advert that talks to your DOG! Pet food firm uses sounds humans can't hear to make Fido sit up and take notice


His master's voice: Adverts will now target your dog with sounds beyond the range of human hearing

If you already think your pet is a fussy eater, be prepared for an even pickier pooch as pet food makers have launched a TV ad only dogs can hear.

Nestle has made an advert using a high-pitched sound, like a dog whistle, which is beyond human hearing range.

The commercial, which also includes an audible squeak like the sound of a dogs’ toy, will be screened for the first time in Austria this week.

Puppy power: Dogs may be putting the pressure on their owners after they see the Nestle adverts

The 23-second advert Beneful dog food was created using the help of U.S. experts in pet behaviour, who researched what would appeal to dogs.

The advert shows a dogs pricking up its ears and ends with the words 'So delicious, so healthy, so happy' in German.

Georg Sanders, a nutrition expert at Nestle Purina PetCare in Germany, said: 'Dogs' hearing is twice as sharp as humans.

'They can pick up frequencies which are beyond our range and they are better at differentiating sounds.'

Barking: Nestle are hoping to persuade people to buy their pet food with the high-pitched sounds

source: dailymail