Modern oasis: A satisfied customer enjoys a low-stress blow dry and infra-red treatment at the Fetch Club for dogs in Manhattan, New York
Owners whose pooches are in need of a little extra TLC need look no further than a new doggie day care centre in New York where dogs receive the full VIP treatment.
Fetch Club provides its guests with a canine restaurant, fitness centre, style and photo studio, nightclub and even hotel.
Offering Reiki energy massages to the pampered pooches, Fetch Club has a 3,000 sq ft indoor grass lawn, a pool complete with purified mineral water and offers pedicures and manicures to Manhattan's barking elite.
Pampered pooch: A canine is stimulated with liver-scented bubbles during group playtime sessions
There is also a workout room, and photo studio for pet shoots with a stylist on hand.
Set inside a 13,000 sq ft warehouse near the heart of New York's Financial District, Fetch Club aims to be a modern oasis for the modern urban dog.
'We are here to take care of the mental, physical and spiritual needs of New York's urban canines,' said Peter Balestrieri, 52, who opened Fetch Club earlier this month with his girlfriend Janna Lee, 25.
'For £190 a year, a Fetch Club member can leave their dog with us for the day knowing that they will be cared for and most importantly entertained.
'Dependent on the needs of the parent of the dog we can place their pup on one of our two fitness treadmills where they can exercise while watching a video clip on a plasma screen of squirrels running or dogs playing.
Striking a pose: The club features a photo studio where owners can have their dogs professionally photographed
Fetch Club, a dog care spa in lower Manhattan, stimulates their canine clients with liver-scented bubbles during group playtime sessions
'While on the indoor lawn our six certified pet technicians will watch over up to our capacity of 90 dogs while our large projector screen plays some great dog movies like 'Lassie' or 'Scooby Doo'.
'If that is not enough for some of the more active dogs then they could take a dip in our well-being pool, which comes complete with running waterfall.
Labour of love: Fetch dog spa owners Janna Lee and Peter Balestrieri
'We are looking to freshen up dogs that are cooped up all day in skyscrapers and apartment blocks and awaken the puppy-aliveness that still lies within them.'
Fetch Club has been a labour of love for Peter and Janna, who decided to create a dog centre that they would be happy to leave their own pet in.
'One of the features we are most proud of is our doggie-disco, which is what the club becomes after 7pm,' said Peter.
'This is a members-only feature and allows us to pen off a dance area for dogs whose owners are working late or off to dinner.
'We have a working glitter ball and play all the greatest disco hits from the 70's through to the present day.
'And if one particular dog gets lucky on the dance floor, then they could make use of our hotel section, or even use our penthouse suite.'
"This is a members-only feature and allows us to pen off a dance area for dogs whose owners are working late or off to dinner.
'We have a working glitter ball and play all the greatest disco hits from the 70's through to the present day.
'And if one particular dog gets lucky on the dance floor, then they could make use of our hotel section, or even use our penthouse suite.'
The club also includes a spa, a workout room, a massage room with bamboo flooring and photo studio for pet shoots (a stylist is on hand to help dogs look their best).
A boutique in the club's entrance offers frilly outfits, leashes decorated with skulls and crossbones, blueberry-scented dog cologne and peanut butter-flavored Poochi Sushi.
A night in the hotel costs £49 for members and dogs in need of smartening up can receive a cut and colour for an extra £49.
All dogs must sit for temperament interviews before they can join the club, but Balestrieri said everyone has passed so far.
source: dailymail