A clever marketing executive tasked with promoting a new rockabilly fashion shop struck gold - when she came upon the idea of creating a tumblr account of cats that look like vintage pin-up girls.
The resulting blog went viral - a staggering success for Rach Aslett, the creative brain behind the idea - who says this was the first stunt of this kind she had ever attempted.
The Australian creative brain devised the idea to launch clothing and accessories store Hurly Burly - and had no idea that the resulting blog would become so popular.
Here are a few of the best matches - for the rest, visit catsthatlooklikepinupgirls.tumblr.com.
source: dailymail
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